陈漫;向小芳;

• 1:湖南师范大学商学院
•  

摘要(Abstract)：

社交新媒体迅速发展,让消费者嵌入于形形色色的社交网络,分享他人创造的内容。通过梳理国内外关于内容分享的文献,归纳内容分享的概念和分类,探究内容分享的行为动机和影响因素。现有文献对用户发布者与转发者之间的关系类型、所处地理位置及分享的激励机制未有深入研究。未来内容分享可以从微信等移动社交软件、分享渠道的选择以及二阶、三阶分享数据跟踪等方面研究。

关键词(KeyWords)： 内容分享;社交网络;关系强度理论;权变理论

基金项目(Foundation): 国家自然科学基金青年项目“内容分享及其情境化唤醒机制研究:产品-内容图式不一致的视角”(71602056);; 湖南省自然科学基金青年项目“企业-用户共创内容的图式激发与社会化分享机制研究”(2018JJ3362)

作者(Author): 陈漫;向小芳;

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