摘要：

数字时代“中国白”作为德化瓷的文化符号，面临如何超越其作为历史遗产的静态存在、重构文化影响力的核心问题。以阿帕杜莱“物的社会生命”理论为切入点，深入探究德化瓷面向未来的“数字文化传记”建构路径。德化瓷以自身的物质根基与“中国白”的本土文化内涵为基础，借助数字技术实现从“被看见”到“参与对话”的传播跃迁与价值共识。通过品牌传播、技术赋能、融合传播三条路径，推动德化瓷从单一器物转化为可互动、可延续的“数字文化主体”，从而塑造具有深度影响力的全球文化对话，为德化瓷在数字时代的价值再生与对外传播提供理论框架与实践路径。

Abstract：

In the digital age, “Blanc de Chine” as a cultural symbol of Dehua porcelain faces the core issue of how to transcend its static existence as a historical heritage and reconstruct its cultural influence. The research takes Appadurai's theory of “the social life of things” as the starting point, deeply exploring how to construct the “digital cultural biography” of Dehua porcelain for the future. Based on its own material foundation and the local cultural connotation of “Blanc de Chine”, Dehua porcelain uses digital technology to achieve a leap in communication from “being seen” to “participating in the dialogue” and to reach a consensus on value. Through three paths of brand communication, technological empowerment, and integrated communication, Dehua porcelain is transformed from a single object into an interactive and sustainable “digital cultural subject”, thereby shaping a globally influential cultural dialogue and providing a theoretical framework and practical path for the value regeneration and external dissemination of Dehua porcelain in the digital age.