马逍

• 1:兰州财经大学工商管理学院

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摘要(Abstract)：

随着自然语言处理技术和生成式语音技术的不断发展，智能语音交互成为消费者日常普遍使用的人机交互形式。在不同的服务情境下，探讨智能语音助手沟通风格对用户持续使用意愿的影响，并通过两项实验研究发现：在享乐主义主导的服务情景中，用户更倾向于可爱的语音沟通风格；在功利主义主导的服务情境中，则更偏好正式的语音沟通风格，人机信任中介了上述交互作用。开发者应充分考虑用户需求，优化智能语音助手的情感交互体验，同时根据服务情境灵活调整沟通风格，实现情境化动态切换。(1)

关键词(KeyWords)： 智能语音助手;人机交互;沟通风格;服务情境;持续使用意愿

基金项目(Foundation):

作者(Author): 马逍

DOI: 10.19473/j.cnki.1008-4940.2024.06.002

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• ①数据来源于Deloitte Touche Tohmatsu发布的《未来的语音世界中国智能语音市场分析》。