王春国,陈星星

• 1:兰州财经大学工商管理学院

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摘要(Abstract)：

数字经济时代，营销敏捷性成为企业应对市场变化的关键能力。基于高层梯队理论和社会信息加工理论，通过问卷调查的方式对66个团队359名员工进行调查，以探究数字领导力对营销敏捷性的跨层影响机理，并考察数字成熟度的中介作用和团队虚拟性的调节作用。研究表明，数字领导力显著提升组织营销敏捷性；数字领导力通过数字成熟度正向预测营销敏捷性；团队虚拟性可以有效增强数字领导力与员工数字成熟度间的连结。组织应高度重视数字领导力的建设、培养与评估，提升员工的数字成熟度，增强争取市场优势的能力。

关键词(KeyWords)： 数字领导力;营销敏捷性;数字成熟度;团队虚拟性

基金项目(Foundation):

作者(Author): 王春国,陈星星

DOI: 10.19473/j.cnki.1008-4940.2024.05.014

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