谈天然;

• 1:华侨大学旅游学院
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摘要(Abstract)：

游客环境友好行为是实现旅游可持续发展的重要因素,但环境破坏情景下游客环境友好行为的内在逻辑、环境解说与游客价值观对游客环境友好行为的交互作用却被学界所忽视。基于资源保存理论,从游客感知视角,构建环境解说、儒家价值观、环境认同、亲环境态度、环境友好行为等变量间的关系模型。实证分析发现:环境解说分别正向影响游客环境认同、亲环境态度、环境友好行为;环境解说与游客环境友好行为之间存在以环境认同与亲环境态度为多重中介的中介效应;游客的儒家价值观在"环境解说—环境认同""环境解说—环境友好行为"等关系结构中具有调节作用。

关键词(KeyWords)： 环境解说;环境友好行为;儒家价值观;资源保存理论

基金项目(Foundation): 华侨大学研究生科研创新基金项目“游客灾后系统风险感知对旅游形象认知时空迁移影响机制”(18013121016)

作者(Author): 谈天然;

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